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LIGHT YOUR PATH FORWARD WITH ZERO & FIRST-PARTY DATA
Our next generation survey, quiz and experience platform Polaris captures valuable people-powered zero & first-party data directly from your audience with their consent to build more authentic engagement at scale
WHAT'S THE DIFFERENCE BETWEEN ZERO-PARTY & FIRST-PARTY DATA?
Simply put, first-party data is inferred information based upon actions that your customers have taken across your channels. Zero-party data on the other hand is information that customers willingly share directly with you through surveys, quizzes and experiences like those on Polaris.
Collecting zero-party data allows you to provide your customers with a personalized experience which builds loyalty and trust.
The need for interactive surveys, quizzes and experiences to collect valuable zero-party data is becoming more necessary every day as both companies and governments crack down on third-party data collection. BWI's Polaris is the perfect solution to protect your brand, build a stronger connection with your customers, and drive authentic engagement.
THE BENEFITS OF ZERO
& FIRST-PARTY DATA
UTILIZE ACCURATE DATA THAT WAS OBTAINED WITH YOUR AUDIENCE'S CONSENT
INCREASE SALES AND FUTURE ENGAGEMENT BY SHOWING YOUR AUDIENCE EXACTLY WHAT THEY CARE ABOUT
STOP RELYING ON
PROTECT YOUR BUSINESS BY STAYING AHEAD OF FUTURE REGULATORY CHANGES
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