Simply put, first-party data is inferred information based upon actions that your customers have taken across your channels. Zero-party data on the other hand is information that customers willingly share directly with you through surveys, quizzes and experiences like those on Polaris. 

Collecting zero-party data allows you to provide your customers with a personalized experience which builds loyalty and trust. 

The need for interactive surveys, quizzes and experiences to collect valuable zero-party data is becoming more necessary every day as both companies and governments crack down on third-party data collection. BWI's Polaris is the perfect solution to protect your brand, build a stronger connection with your customers, and drive authentic engagement.